I was considering the acer aspitre one and had seen this deal in tescos, i think that people will see that as a great device for a xmas present for a partner or child who needs a not so powerfull device that will probably be used around the house.I may be off the mark but most people consider processor memory and hardrive as major factors and not battery life when purchasing unless you are into your tech gear and read reviews. As an impulse buy for a consumer its a great little device but after reading into before buying my nc10 the battery life and ultimately brand swayed it for me. good deal though all the same