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I thought Dixons was renamed to Currys.digital? I didnt even realise the name was still going. What awful marketing!
Haha The Link phone shop is on the Dixons site too I remember them disappearing off the high street a while back.
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In a marketing strategy Dixons became online only and Curry’s digital took on selected vacated high street shops, less shops and Dixons online. So DSG still have Dixons , Currys, maybe the link too (I don’t know) and PC World but less overheads.